When searching for meaning and social responsibility, one comes across alternative, rather simple life designs. The primary objective is to leave behind daily routines and gather new and also practical stimuli. Regional rootedness and cultural exchange are additional characteristics of appropriate hotel offers. The somewhat different interior trend.

Holiday concepts challenging and supporting the guest promise experiences of a special kind with a lasting impact. For example when helping on a farm or in mountain villages, being active in the scope of ecological projects or when combining a holiday with a sensible practical activity. Regionally influenced cooking courses, holidays where one is treated as part of the family, learning traditional craft techniques or direct cultural exchange expand the offers available to the hotel guest. Destination and hotel form an inseparable entity.

Elements typical of the region play an important role in the design of this interior trend, regarding both the architecture and the colour scheme and materiality. Furnishings and equipment vary between simple and sophisticated, with an important factor being a down-toearth look and feel, which incorporates a traditional design vocabulary. Natural materials from the area with plain to slightly worn surfaces add to the genuine charm of the location. Bright, natural surfaces and traditional accent shades complement the overall appearance.